The reporting framework

Twelve questions a mission field must answer

A dashboard reports numbers. A mission-field profile uses evidence to address a defined set of questions. These domains establish what each report should cover and the order in which leaders should consider it.

1. 01PeopleWho lives here now?
2. 02ChangeWho is moving in or out, and how quickly is the community changing?
3. 03Families & SchoolsWhat do children, households, schools, languages, and student needs reveal?
4. 04Culture & LifestyleHow do life stage, household type, language, values, and psychographic segments differ across the area?
5. 05FaithWhat is the religious landscape, and how is it changing?
6. 06Economy & WorkWhere do people work, what industries drive the area, and what economic pressures affect households?
7. 07HousingCan families afford to live here, and where is new development occurring?
8. 08Health & NeedWhere are health, food, financial, social, and vulnerability needs concentrated?
9. 09MovementHow do people commute and how does daytime population differ from residents?
10. 10FutureWhere will population, housing, transportation, and employment growth likely occur next?
11. 11Church PresenceWhere are churches located, what populations do they serve, and where may ministry or church-planting gaps exist?
12. 12ActionWhat ministry questions and strategic opportunities emerge from the evidence?

How those questions become a profile

Every county profile is organised into the same ten sections, so leaders can compare one field against another without relearning the document.