Implementation record · September 2026
Build it in phases, prove it in one county
The platform earns trust by being right about one county before it claims anything about a hundred.
Current pilot: Tabernacle Baptist Church and Bartow County
- Active. Bartow County profile with a census-tract table, the Tabernacle church profile, and the 71-resource source catalog.
- Waiting on a backend decision. Sign-in and roles, private uploads for ACP and MissionInsite files, import review, approved church records, and administration.
- Waiting on providers or files. Verified church coordinates, the map, the 15-minute drive area, and ARC, NWGRC and local planning layers.
Phase 1 — Baseline
Census ACS, state projections, BLS/BEA, county profile template.
Establish an accurate, sourced picture of who lives here.
Phase 2 — Change
IRS migration, school enrollment, permits, trend lines and comparisons.
Show what is changing and how fast.
Phase 3 — Foresight
Development pipeline, transportation plans, comprehensive plans, projections.
Anticipate growth and locate opportunities.
Phase 4 — Ministry Integration
ACP, NAMB/Send, church inventory, licensed psychographics, 211 service inventory.
Connect mission field to church presence and strategy.
Phase 5 — Intelligence & Alerts
Automated trend detection, annual refreshes, source freshness, change alerts.
Move from static reports to ongoing mission-field intelligence.
The county pilot
- Step 1Choose one county and define the study area.
- Step 2Assemble the free authoritative baseline for that county.
- Step 3Add the leading indicators available locally.
- Step 4Produce the manual county profile and maps.
- Step 5Add MissionInsite and ACP layers with appropriate permissions.
- Step 6Have 3–5 pastors and 2–3 AMS leaders review it: what surprised them, what confused them, what decision it could change.
- Step 7Use that feedback to define the minimum viable website and automation priorities.
Interpretation cautions
- •Treat psychographics as modeled probabilities and segments, not facts about any household.
- •Do not overstate small-area ACS estimates when margins of error are large.
- •Distinguish correlation from causation, and data-derived observations from ministry judgment.
- •Use civic and election information descriptively, never to target or manipulate behavior.
- •When comparing churches, account for size, context, reporting quality, and data year rather than turning ACP metrics into rankings.
- •Preserve source dates: a polished dashboard still misleads if one indicator is 2026 and another is 2019.
The success standard
The product succeeds when a ministry leader can move from “I know my county” to “I understand how my mission field is changing, where those changes are occurring, and what questions our churches need to address next.”